4 July - 12 July 2025
CYCLING TO RAISE FUNDS FOR CANCER RESEARCH
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See why the ALIVE Cycling Challenge for Cancer
The Challenge
ALIVE2025 Cycling Challenge for Cancer Research.
Cycling 1000km in 6 days from Berlin, Germany to Salzburg, Austria
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At the Malta Tourism Authority, we are all about bringing people together, creating and fostering relationships, through the excitement of travel and adventure. Essentially, the Malta Tourism Authority is the main regulator and motivator for the tourism industry in Malta. The MTA Is also the industry’s motivator, its business partner, Malta’s brand promoter, and sees to it that meaningful partnerships with all the tourism stakeholders are formed, maintained, and managed.
At face value, this means being close to those who visit our Islands, but as an Authority, we also work closely alongside our private sector partners. More importantly, we help strengthen the industry’s human resources, as we seek to ensure the highest standards and quality of our tourism product and foster relations with local and international media.
The Authority was formally set up by the Malta Travel and Tourism Service Act (1999). This legislation clearly defines our role – extending it beyond that of international marketing to include a domestic, motivating, directional, coordinating, and regulatory role.
The Act strengthens the public and private partnership in tourism through greater and more direct participation by the private sector in national planning and development of the industry.
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Achievement from the donations
Well done Jeanesse for the high-impact publication. A great achievement that puts together all the hard work done during your PhD studies. The project was funded by Alive Charity Foundation through RIDT – University of Malta Research Trust
Click to view the Research Results
The Alive charity foundation
Raising funds for medical research.
ALIVE Charity Foundation is a recognized non-governmental organization registered under the Commission for Voluntary Organizations (VO/801). As the first foundation in Malta dedicated to raising funds for cancer research, we have always believed that strategic research is the most effective way to combat cancer. Through early detection, tailored treatment programs, and patient rehabilitation, research provides the foundation for improving outcomes and finding cures.
Since its establishment in 2013, the ALIVE Charity Foundation has raised an impressive €920,000 for cancer research and other cancer-related initiatives. This includes:
- €135,000 towards breast cancer research,
- €170,000 for children’s cancer research,
- €80,000 for a children’s recreational area at Sir Anthony Mamo Oncology Centre,
- €227,000 donated between 2019 and 2021 to support seven cancer research projects through PhD scholarships at the University of Malta.
Despite the challenges posed by the pandemic, the Foundation continued its mission, raising €90,000 during the ALIVE2022 Challenge, followed by €120,000 during the ALIVE2023 Challenge, and €100,000 during the ALIVE2024 Challenge. These funds have directly supported critical cancer research projects.
In 2025, ALIVE Charity Foundation aims to surpass the milestone of €1 million in total donations. This year’s ALIVE2025 Cycling Challenge for Cancer Research will take cyclists on a 1000km journey from Berlin, Germany, to Salzburg, Austria, covering six days of endurance and commitment.
We remain committed to funding cancer research in Malta and empowering researchers to contribute to international breakthroughs. Together, we strive to make a meaningful difference in the fight against cancer. #TogetherWeCan
Alive Charity Foundation is a registered NGO under the Office of the Commission of Voluntary Organizations – VO 801.